
Meet Dr. Shelley G. Cole – Integrative Wellness Specialist
Raised in a medical family, Dr. Cole has been working in the medical field since she was 16 years of age. She is a board-certified physician who completed her residency at the Mayo Clinic in 1991 in Obstetrics & Gynecology. During her chief residency year at the Mayo Clinic, Dr. Cole represented a 7-state region as the Junior Representative for the American College of Obstetricians and Gynecologist.
Dr. Cole has been in private practice in Central Texas for 30 years. She has incorporated innovative therapies that have revolutionized her approach to patient care.
Her practice has been featured on A&E Network Investigative Reports, USA Today and as well as Medical Economics here and abroad. Pulitzer Prize winning author, Michael D’Antonio featured Dr. Cole in his book entitled, The Best Medicine, Doctors, Patients, and the Covenant of Caring.
“Smart Choice Medical Clinic is a refreshing change from today’s typical medical provider experience. Prompt, professional, person medical needs are delivered by the friendly, conscientious staff. I would recommend anyone looking for a primary care provider in Tyler to consider them!”
“Guerda Johnson and the staff there are so wonderful. They listen to what your concerns are and then reply. GREAT people skills, very understanding to your needs and very affordable.”
“Wow! I’m so glad I found this place, extremely professional and efficient. I was able to make an appointment the same day for a first time visit, the appointment went smooth and the staff and doctors are extremely professional! I would 100% recommend, also this is the most affordable option for individuals without insurance that I found in Tyler, Texas. I highly, highly recommend!”
Education & Training
School of Biomedical Sciences
M.D., Doctor of Medicine
Mayo Clinic in Rochester, MN
Residency, Obstetrics
Dr. Shelley Cole’s Specialty Services
- COVID Care: Receive the COVID-19 care you deserve including: COVID longhaulers, care for the vaccine injured, vaccine exemption evaluations, ivermectin, hydoxychloroquine and more. Dr. Cole is affiliated with the Front Line COVID-19 Critical Care Alliance (FLCCC), an organization committed to improving COVID-19 care and supporting treatment options for patients with COVID-related conditions. Learn more at covid19criticalcare.com.
- Weight Loss Strategies: She offers medically supervised weight loss programs tailored to individual needs, focusing on sustainable results and long-term health improvements.
- Bioidentical Hormone Therapy: Dr. Cole specializes in bioidentical hormone therapy to restore balance and vitality, helping patients manage symptoms of menopause, andropause, and thyroid issues.
- Thyroid Optimization: Through comprehensive testing and personalized treatments, Dr. Cole helps optimize thyroid function, addressing conditions like hypothyroidism and Hashimoto’s thyroiditis.
- Comprehensive Wellness Services: Her holistic approach includes addressing all aspects of health—nutrition, fitness, detoxification, and hormonal balance—to help patients achieve overall wellness.
Dr. Shelley Cole’s Philosophy and Interests
Dr. Cole’s philosophy is centered on reducing patients’ dependence on medications by treating the foundations of health. She focuses on nutrition, fitness, detoxification, and hormones, creating personalized care plans that improve overall health and reduce disease risk. Dr. Shelley Cole listens attentively to her patients, adapting her services to provide the most effective, individualized care.
Dr. Cole has a son who is a 3rd year medical student in osteopathic medicine and daughter who is a pre-med student in college. She has a strong Christian faith and loves to get out in the sun gardening when she has a free minute!

